Collaboration and Enterprise Social Media helps Engage Employees

In the next 3 years, we will see collaboration spend jump to $4.5 billion a year.  That’s a huge numbers for a relatively new technology.  Yet, companies are starting to realize their inefficient and defunct organizational structures are not competitive against emerging companies who are taking market share.  In a study by Gallup, 87% of employees felt they are not engaged.  That is a huge number.  If 87% of employees are not engaged, what are they doing?  Clearly they are not doing their best to make your organization as productive as possible.  Perhaps it’s by choice or typically it’s by the operating norms and design of the organization.  Does the work environment support collaboration and personal engagement?  The likely answer is no especially if your organization values competitiveness among peers.

There are three types of Engaged employees as Gallup suggests and which I do agree.

  • Engaged: Employees work with passion and feel a strong connection to their company.  They value each other, the benefits provided by working in teams and they drive innovation to move the organization forward.
  • Not Engaged: Employees are “checked-out” as described by Gallup.  The employees become zombies throughout the day and meander through their activities without any enthusiasm and passion.  Most of their time spent is in email and reactive activities.
  • Actively Disengaged: Employees are unhappy at work and they will act out their unhappiness.  Another way of saying is that their negative energy is rubbing off onto each other.  These individuals will try to undermine what engaged employees are working on.  They will poke and try to disassemble strategic initiatives.

If we took a deeper look into the “Not Engaged” and “Actively Disengaged” profiles, we’ll see that in a McKinsey study almost two-thirds or to be exact, 61%, are spending time searching for information, answering email and trying to communicate with peers.

Trending leadership at the CxO level down to the strategic though leaders are understanding the importance of Collaboration tools.  To reap the full benefits of enterprise social networking and collaboration platforms, companies must transform their organizational structures, behaviors and culture to be successful.

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